wentworth institute of technology
WIT was perceived to be in the shadows of Boston’s collegiate prowess – a fallback school for those who couldn’t cut it at MIT. After walking around campus with my partner we realized the perception was way off. In reality, it was a home for unconventional ideas and misfit visionaries.
University of Now Campus Signage
These students had a unique blend of analytical precision and untamed imagination. We tapped into that by creating a showcase in partnership with the city, where students could compete to innovate and develop their ideas through a real-world lens of civil engineering.
As part of the rebrand overhaul, we redeveloped their entire admissions onboarding to reflect the ethos of the school.
