country bank
Country Bank is the backbone of a regional community nestled in the Pioneer Valley of Massachusetts. It’s an area of the state that likes to do things on their terms, with a healthy dose of grit. This campaign was an ode to the Pioneer Valley, and the hardworking fabric that built it.
Broadcast :30
Broadcast :30
The campaign coincided with Country Bank’s expansion into the Worcester market, which launched with a partnership of the WooSox.
Evolving the brand’s new voice into words of wisdom from a wise soul.
YT Pre-roll
YT Pre-roll